The subject of the international competition is: 'Think outside the parking box'
In search of cutting edge design to challenge conventional urban parking to be tougher and stylish. QASHQAI is a resilient urban vehicle with distinct style. It is capable to take on whatever the city throws at it – QASHQAI is 'Urbanproof'. We are looking for ideas around Nissan’s tough and stylish QASHQAI. Designs may challenge any element of urban parking (underground, exterior, interior, multi-layer, ground level, shape, colors, material, smell, sound, ramps, signage, limits, etc.).
Urban parking is in need of a renovation. Ideas must challenge current perceptions of urban parking and offer a tougher, sleeker, or even playful rendering of it.
The urban parking challenge is open to innovative designers with a bold and daring vision.
Design is an innovative field with an ever-growing number of mediums to create this parking renovation: graphic, video, urban, industrial, lighting, motion and more. Ideas may be delivered as videos, objects or illustrations.
You need to include a QASHQAI model or a part of it (rear-view mirrors, grills, wheels, wheel caps...) in the final entry. The QASHQAI model does not have to be necessary a part of the design itself. It should just be included somewhere in the final video, in the picture of your object, illustration or image depicting the design. A variety of images & videos of the Qashqai model are available to include in the entry as you wish to feature it. (By registering to the competition you’ll have access to the Image bank).
The jury is composed of:
- Shiro NAKAMURA, Senior Vice President & CCO (Chief Creative Officer), Design, Brand Management, Nissan Motor Co. Ltd
- Alfonso ALBAISA, Vice President, Nissan Design Europe
- Paul WILLCOX, Managing Director, Nissan Motor GB
- Jean-Paul MARI, Vice President Communications, Nissan International SA
- Jean-Pierre DIERNAZ, General Manager Marketing Communications, Nissan Europe SAS
- Alasdhair MACGREGOR HASTIE, European Creative Director, TBWA\ G1
- Birgit LOHMANN, Editor in Chief Designboom
- Karim Rashid
- Steve Lazarides
The designers of 3 winning entries will win a cash prize of:
- First prize € 5000 euro
- Second prize € 3000 euro
- Third prize € 2000 euro
The participants and winners might benefit from visibility of their creations in major international media channels.
As always Designboom.com will publish an exhaustive results report.